The Cafe QR Poster Kit: Four Formats, Three Styles, Zero Cost

Every cafe QR poster has the same job: get a phone pointed at it, then get out of the way. That sounds simple until you print one and find the code sitting on a dark photo, the venue name running off the edge, and the barista squinting at it from two meters away.

So the Kafedeyim marketing kit is deliberately narrow. Four formats, three styles, rendered in your browser, downloaded as PNG in one tap. No design brief, no waiting on a server. And — this matters — the whole kit works on the free plan.

The four formats

Each printable QR sign exists for a physical place, not for a spec sheet:

• QR card — 1080×1080 (1:1). The table tent. Square, so it reads the same whichever way the tent leans.
• Instagram Post — 1080×1080 (1:1). Same ratio, feed-native.
• Poster (A5) — 1080×1350 (4:5). The door, the corkboard, the wall by the counter. A5 is the sweet spot: big enough to scan standing up, small enough that nobody feels advertised at.
• Instagram Story — 1080×1920 (9:16). Full-screen vertical. Post it on a slow Tuesday.

All four encode the same thing: your permanent address at kafedeyim.com/k/your-slug. That slug never changes, which is the entire reason we can tell you to go print something. A live example venue shows what the scanner lands on.

Files download as kafedeyim-{format}-{style}.png, so ten minutes later you can still tell them apart.

Three styles, and why mono earns its place

Switch between them live in the Marketing tab:

• Brand — the rose color scheme. Warm, obviously ours, good on a table tent under warm lighting.
• Dark — for dim rooms, wine bars, late shifts. Sits on a dark wall without shouting.
• Mono — pure black and white. This is the practical one. Photocopy it fifty times at the copy shop, cut them up, one per table. No color toner, no fading, no guilt when a spilled flat white takes one out.

The craft bits that keep it scannable

A table QR code that doesn't scan is worse than none at all — now someone tried and failed in front of their friends. So a few details are non-negotiable in every format and style:

The QR always sits on a white panel. Even in dark and mono. A QR code needs real contrast and a real quiet zone; putting one straight onto a dark background is how you get a code that works on a designer's monitor and fails on a five-year-old Android at a candlelit table. It's a functional rule, not a style choice — which is why the dark style doesn't get to override it.

Scanner corner brackets. Those four L-shaped marks around the code do what no amount of copy can: they tell a human brain this is the thing to point at. Same visual grammar as a camera viewfinder. People get it without reading a word.

A scan cue on every asset. Alongside your venue name and the Kafedeyim wordmark, each format carries a cue telling people what the code is for. A bare QR on a wall is a question mark; a QR someone can name is an instruction.

Feature pills that tell the truth. The card shows a Menu pill and a Games pill. The Wheel pill only appears when the gift wheel module is actually on and your venue is on Pro — because printing a promise your guests can't collect on is a bad afternoon at the counter. If it's on the poster, it works.

At the bottom, the plain-text URL. Some people won't scan. Some phones are having a moment.

Where to actually put them

• Table tent (QR card): the highest-intent surface you own. People sit down, wait for coffee, get bored. That's the whole window.
• Door (A5 poster): works on the people still deciding whether to come in.
• Counter (A5 or QR card): the queue is dead time. Dead time is your friend.
• Mono photocopies: every table, replaced when one gets tired. Consumable, not precious.

One honest note: don't put a QR code somewhere people can't comfortably hold a phone. Behind the till, above head height, on the back of the toilet door — all technically visible, all functionally useless.

The poster speaks the page's language

Venue assets render in the language of the page you're browsing. Browse the English panel, get an English poster. Browse the German one, get a German poster. It's not a dropdown — it's just where you are. And the QR deep-link lands your guest on the same locale.

Running a bilingual room? Generate one set, switch locale, generate another. Two minutes.

Then what?

The scan lands on your venue page: your menu, 28 games your guests can start with no app and no sign-up — Taboo, for one — and your Wi-Fi card. Every table started from your QR gets attributed to you and shows up in your numbers. And if you want per-game social cards to post alongside the poster, the media kit has those.

Registration is free, there's no card at signup, and the poster kit is waiting in the Marketing tab the moment you're in. Go set up your venue, download the mono set, and see whether table three actually scans it. That's the only test that counts.