Cafe Analytics Without the Dashboard Theatre: Five Numbers You'll Actually Use

Most cafe analytics tools are built for someone who does not exist: a venue owner with a spare afternoon and a taste for pivot tables. You have an espresso machine that needs descaling and a shift to cover on Saturday. So Kafedeyim's venue statistics are deliberately small — five numbers total, and each one has to earn its place by changing a decision you were going to make anyway.

Here is exactly what you get, what is free, what is Pro, and how to read the busy hours report without pretending to be a data scientist.

Free on every plan: two counters

Open your dashboard and the first thing you see is two numbers:

• Tables created this month — how many game tables guests started from your QR code or your venue page.
• Menu views this month — how many times your digital menu was actually opened.

That's it. No trend arrows, no "engagement score", no percentage that would be meaningless on a base of eleven.

These two are honest indicators of the same thing: whether the sticker on the table is doing anything. If menu views climb and tables stay at zero, your guests are reading and not playing — maybe the poster is on the counter instead of the tables. If both are flat, the QR probably isn't where people sit.

You also get a recap email on the 1st of every month with last month's tables and menu views, in your own language. No login required to remember your own numbers.

How attribution works, in one sentence

When you register, your venue gets a permanent address — /k/your-slug — and that slug never changes, so printed QR codes never break.

Every table started from your page or your QR carries that slug with it. That is what these numbers count: tables that began at your venue. A table someone starts from the home page on their own couch is not yours and won't show up. No cookie-based guesswork, no "attributed visitors" fog. It's a link with your name on it, followed or not followed.

The website embed banner works the same way: it carries your slug for click attribution. It's a generic Kafedeyim promo banner, not your menu — its only job is to bring the reference along.

Pro: the busy hours report

The first Pro chart is an hourly activity bar chart over the last 7 days. Tall bar, busy hour.

This is a staffing chart, not a vanity metric. Read it like this:

1. Find your two tallest bars. Those are the hours your tables are alive. Compare that to who is actually on shift then.
2. Find the flat stretch. Two hours of near-nothing in the middle of the afternoon is not a failure — it's an opening. That's where a Happy Hour campaign banner belongs, and now you know the exact hours to print on it instead of guessing 15:00–17:00 because everyone does.
3. Check the tail. If the bars keep going past your last order time, people are staying. If they die an hour before closing, that last hour is costing you a barista.

Seven days is a short window, and that's on purpose. It reflects the week you just had, not a quarter you can't remember. If last week had a public holiday, the chart won't tell you that — you will have to remember it and read the bars accordingly.

Pro: top 5 games and your real giveaway cost

The second Pro block is your top 5 games by tables created. Useful for one concrete thing: knowing what to put on the table tent. If Taboo is what your regulars keep starting, name it on the poster instead of saying "28 games".

The third is the one that touches your till: wheel spins issued vs coupons redeemed.

Spins issued is interest. Coupons redeemed is what you actually gave away. The gap between them is real, because a coupon is valid for exactly 5 minutes — it's a walk-to-the-register window, so plenty of codes are simply never claimed. Redeemed is your true cost; issued is your reach.

If redemption looks higher than you can afford, don't kill the wheel — lower the daily limit on the expensive reward and raise the weight on the cheap one. Your staff verdict page is /en/verify, and every code redeems exactly once.

On a free plan these three Pro blocks sit on your dashboard blurred out, behind an upgrade prompt — you can see they exist, not what they say. Pro is $19 / €19 a month, or $190 / €190 a year. There's no free trial, so if you want to know what you're buying, our live demo venue is a real Pro venue you can poke at first.

Start with the free two

Honestly? Run the two free counters for a month before you think about charts. If the QR is on the tables and the numbers move, the busy hours report will have something worth showing you. If they don't move, no analytics package on earth will fix that — moving the poster will.

Registering is free, takes an email and a venue name, and there's no password to forget: set up your venue on Kafedeyim and see what your Saturday actually looks like.